At SCA, we've seen hundreds of creative briefs come through our doors. Unfortunately, we've seen a huge decline in the quality and standard of these briefs over the years.

This practical course has been curated by SCA Dean, Marc Lewis and 'Strategist to the Strategists', Uri Baruchin to teach the art of how to write a great creative brief that demands the very best work.

Delivered across three half-days at Pop Brixton, in-house delivery is available for large group bookings.

What you'll learn:

• How to spot human insights and how to use them

• How to write a single minded proposition

• What to put in the brief

• What to leave out of the brief

• How to pitch your brief effectively to get the very best creative work

Anyone attending this course will come away inspired and hungry to write and deliver briefs that inspire creative teams, making them hungry to produce great work.